Last week, the Greatest [Quarterback] of All Time (GOAT), Tom Brady, was inducted into the New England Patriots’ Hall of Fame (also had his #12 number retired and was informed a 12’ statue of him will be erected outside Gillette Stadium). 

As a New York Giants and Jets fan, I never rooted for Tom Brady … but I sure did respect him.   And I really respected his induction speech at Foxboro.   It was pure “T3!”

Some specific excerpts:  

  • TEAMWORK: “Nobody individually hangs those six banners up there. The team does. Here in New England, it’s always about we, and us, not me or mine” … “To the people of the New England Patriots organization working behind the scenes to make everything perfect so we could just go out and play. The support staff, the health and medical teams, the business operations, the video department, the IT, the nutrition, the strength and conditioning, the scouting, the football ops, the equipment staff, media and community relations, the kitchen staff, the people who cleaned our locker rooms. The list is endless, and every single one of your jobs was as important as ours was on the field.”
  • TONE: “How did we do it? What can we learn? And how can we apply those things going forward? The foundation of a successful team, a family, or business is asking what you can do to support the mission. The Patriots embodied that. Everyone was committed to winning. Everyone was selfless. Everyone was always asking, ‘What can I do to help the team win?’ As the great John Wooden said, ‘Happiness begins where selfishness ends.”
  • TENACITY: “Understand this, Life is hard. No matter who you are, there are bumps and hits and bruises along the way. And my advice is to prepare yourself because football lessons teach us that success and achievement come from overcoming adversity, and that team accomplishment far exceeds anyone’s individual goals. To be successful at anything, the truth is you don’t have to be special. You just have to be what most people aren’t. Consistent, determined, and willing to work for it.  No shortcuts.”

Humble. Grateful. Inclusive. Humorous. Focused.  The GOAT speaks as well as he played.  Thank you, Tom Brady. 

For more motivational “T3” Leadership stories, visit:

– Rear Admiral Paul Becker, USN (Ret) is a motivational and national security keynote speaker.  He is a leadership professor at the U.S. Naval Academy and the CEO of The Becker T3 Group. In 2016, The Naval Intelligence Community established “The Rear Admiral Becker ‘Teamwork, Tone, Tenacity Award for Leadership” in his honor.  To connect with Paul, visit his website:

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